Identity Package Design

Final Logo Design

Five logo styles exercise

 Singular Font Style

 Double Font Style

Type With Art

 Illustration & Font

Illustration With Some Type

Event Poster Design

The poster was made using Adobe illustrator.

It uses a hand lettering as well as the font 'Impact'. 

The original photo was taken with a Motorola Droid Razr smart phone.

The color pallet of the poster.

The photo of the original sketch.

Package Mockup

Design Competition: Front Street Kitchens

Understanding File Formats

When saving the images through the multiple presets, the images with the best quality seemed to be the png-24 files. With both pictures, the images with the smallest file size were the jpeg low files. For both images, the jpeg medium files seem to have the best balance of file size and quality because both files are relatively small in their groups and show a fairly clear image.

Final Gif

                           
                                                             Click here for best effect

Practice Gif

Magazine Cover Design Project

This cover was made using a combination of Adobe InDesign, Illustrator, and Photoshop.

Click here for a video on how to make the Origami dragon!

Photoshop cut out Effect practice

 My cat Gideon

Green Darkness dragon

Typeface Portrait

This was done using different letters and characters from PT Sans Narrow and Skia Regular

Typography: Hand Lettering

Helvetica Writing Assignment

The font type of Helvetica was made in the year 1957, in Münchenstein, Switzerland. The The name helvetica comes from the latin word helvetcia, which is the latin word fro Switzerland. Helvetica's original name was Die Neue Haas Grotesk. The helvetica type font can be seen in almost any location like on the sign for a subway stop or street poster reminding people to clean up after their dogs. Four designers that appeared in the film were:

• Matthew Carter
  Fonts by him
• MassimoVignelli
  Fonts by him
• Paula Scher
  Works by her
• Stefan Sagmeister 
  Works by him

The design style that helvetica brought to popularity was the Swiss Design Style.

Examples:

Three design styles that followed the creation and use of helvetica are:

• Swiss Design movement
  
• Modernism
  
• Post-Modernism 

One insight from the film was how a messages meaning or what emotion ti expresses can be drastically altered by the font it is written in.

Typography Poster Assignment

Sugar Skull Project

Color Theory

          The three primary colors are Blue, Green, and Red. Secondary colors are made by mixing and

two primary colors, like red and green to make yellow. Tertiary colors can be made by either mixing 

one primary color and a secondary color together or by mixing two secondary colors together. For 

example mixing magenta and red together will make rose. Additive color describes the situation where 

color is created by mixing the visible light emitted from differently colored light sources. The additive reproduction process usually uses red, green and blue light to produce the other colors. Combining one of these additive primary colors with another in equal amounts produces the additive secondary colors cyan, magenta, and yellow. A subtractive color model explains the mixing of paints, dyes, inks, and natural colorants to create a full range of colors, each caused by subtracting (that is, absorbing) some wavelengths of light and reflecting the others. The color that a surface displays depends on which colors of the electromagnetic spectrum are reflected by it and therefore made visible. Subtractive color systems start with light, presumably white light. Colored inks, paints, or filters between the viewer and the light source or reflective surface subtract wavelengths from the light, giving it color. If the incident light is other than white, our visual mechanisms are able to compensate well, but not perfectly, often giving a flawed impression of the "true" color of the surface. Our personal and cultural associations affect our experience of color. Colors are seen as warm or cool mainly because of long-held (and often universal) associations. Yellow, orange and red are associated with the heat of sun and fire; blue, green and violet with the coolness of leaves, sea and the sky. Warm colors seem closer to the viewer than cool colors, but vivid cool colors can overwhelm light and subtle warm colors. Using warm colors for foreground and cool colors for background enhances the perception of depth. An executive for a paint company received complaints from workers in a blue office that the office was too cold. When the offices were painted a warm peach, the sweaters came off even though the temperature had not changed. The illusions discussed below will show you that sometimes combinations of colors can deceive the viewer, sometimes in ways that work to your advantage. They can also cause unfortunate effects in your graphics, so be sure to watch out for these little traps. Sometimes colors affect each other in unexpected ways. For example, most colors, when placed next to their complements, produce vibrating, electric effects. Other colors, in the right combinations, seem quite different from what you'd expect.





Here is an example of a greyscale image:

Here is an example of a monochromatic image:

Here is an example of an image that uses complimentary color: